{"id":112459,"date":"2026-01-29T00:00:00","date_gmt":"2026-01-29T00:00:00","guid":{"rendered":"https:\/\/archwaybookshop.co.uk\/?post_type=product&#038;p=112459"},"modified":"2026-02-02T11:47:32","modified_gmt":"2026-02-02T11:47:32","slug":"trip-to-the-moon","status":"publish","type":"product","link":"https:\/\/archive.archwaybookshop.co.uk\/product\/9780241631089","title":{"rendered":"Trip to the Moon"},"content":{"rendered":"<p><b>A masterclass in telling stories &#8211; and how they shape our world &#8211; from the internationally renowned narrative expert<\/b><\/p>\n<p>To command narrative is to control a sometimes frightening power. What is it that turbocharges some tales, and how is it possible to harness that potency?<\/p>\n<p>John Yorke has revolutionised our understanding of story structure. In this new book he delves deeper &#8211; into how to put that structure to work in the world. <i>Trip to the Moon<\/i> takes us on a journey not just through drama and fiction but through politics, religion and non-western narrative, to seek out the role of story in all our lives, examining how to utilise its lessons to create life-changing tales &#8211; and, in a world aflame with conspiracy theories, to guard ourselves against their darker purpose too.<\/p>\n<p>Revealing the artful symmetry and underlying principles that connect Summer beach reads to Classical Chinese poetry, superhero flicks to Russian arthouse, and classical rhetoric to state propaganda, Yorke makes dazzling connections that show how stories have the power to transfigure the chaos of our existence into a new equilibrium, and make the world anew.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To command narrative is to control a sometimes frightening power. What is it that turbocharges some tales, and how is it possible to harness that potency? John Yorke&#8217;s groundbreaking bestseller, &#8216;Into the Woods&#8217;, revolutionised our understanding of story structure. &#8216;Trip to the Moon&#8217; delves deeper &#8211; into how to put that structure to work in the world. This book takes us on a journey not just through drama and fiction but through politics, religion and non-western narrative, to seek out the role of story in all our lives, examining how to utilise its lessons to create life-changing tales &#8211; and, in a world aflame with conspiracy theories, to guard ourselves against their darker purpose too.<\/p>\n","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[142],"product_tag":[31375,2472,29984,349,1444],"class_list":["post-112459","product","type-product","status-publish","product_cat-general-non-fiction","product_tag-comparative-literature","product_tag-creative-writing-creative-writing-guides","product_tag-media-studies-tv-society","product_tag-social-cultural-history","product_tag-theory-of-art","pa_book_author-yorke-john","pa_cover-hardback","pa_dewey-808-036-edition23","pa_imprint-particular-books","pa_language-english","pa_pages-8500","pa_publisher-particular-books","pa_readership-general-trade-code-k","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trip to the Moon<\/title>\n<meta name=\"description\" content=\"A masterclass in telling stories - and how they shape our world - from the internationally renowned narrative expertTo command narrative is to control a sometimes frightening power. 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Trip to the Moon takes us on a journey not just through drama and fiction but through politics, religion and non-western narrative, to seek out the role of story in all our lives, examining how to utilise its lessons to create life-changing tales - and, in a world aflame with conspiracy theories, to guard ourselves against their darker purpose too.Revealing the artful symmetry and underlying principles that connect Summer beach reads to Classical Chinese poetry, superhero flicks to Russian arthouse, and classical rhetoric to state propaganda, Yorke makes dazzling connections that show how stories have the power to transfigure the chaos of our existence into a new equilibrium, and make the world anew.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/archive.archwaybookshop.co.uk\/product\/9780241631089\/\" \/>\n<meta property=\"og:site_name\" content=\"Archway Bookshop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ArchwayBookshop\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T11:47:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-logo_512-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Archwaybookshop\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/product\/9780241631089\/\",\"url\":\"https:\/\/archive.archwaybookshop.co.uk\/product\/9780241631089\/\",\"name\":\"Trip to the Moon\",\"isPartOf\":{\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#website\"},\"datePublished\":\"2026-01-29T00:00:00+00:00\",\"dateModified\":\"2026-02-02T11:47:32+00:00\",\"description\":\"A masterclass in telling stories - and how they shape our world - from the internationally renowned narrative expertTo command narrative is to control a sometimes frightening power. 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