{"id":111460,"date":"2025-10-23T00:00:00","date_gmt":"2025-10-23T00:00:00","guid":{"rendered":"https:\/\/archwaybookshop.co.uk\/?post_type=product&p=111460"},"modified":"2026-05-26T13:52:08","modified_gmt":"2026-05-26T13:52:08","slug":"full-throttle","status":"publish","type":"product","link":"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002","title":{"rendered":"Full Throttle"},"content":{"rendered":"

'A testament to the success of Eddie's life' DAMON HILL<\/b><\/p>\n

Full Throttle<\/i> is a high-octane guide to business, leadership and resilience – told through the extraordinary life and lessons of Formula One legend Eddie Jordan.<\/p>\n

A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.<\/p>\n

At its heart lies The Jordan Code – 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.
Perfect for business leaders, founders and innovators, Full Throttle<\/i> shows how courage, instinct and creativity can fuel lasting success.<\/p>\n

All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a magnet for talent. He believed in going all in, lifting others as he rose. ‘Full Throttle’ is a riveting account of a life lived at the heart of motorsport, filled with raw insights and untold stories from Eddie Jordan’s wildest moments.<\/p>\n","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[659],"product_tag":[7318,1055,1054],"class_list":["post-111460","product","type-product","status-publish","product_cat-sport","product_tag-car-racing","product_tag-motor-cars-general-interest","product_tag-motor-sports","pa_book_author-jordan-eddie","pa_cover-hardback","pa_dewey-796-72092-edition23","pa_imprint-quercus","pa_language-english","pa_pages-9842","pa_publisher-quercus","pa_readership-general-trade-code-k","first","onbackorder","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\nFull Throttle<\/title>\n<meta name=\"description\" content=\"'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full Throttle\" \/>\n<meta property=\"og:description\" content=\"'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/\" \/>\n<meta property=\"og:site_name\" content=\"Archway Bookshop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ArchwayBookshop\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T13:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-logo_512-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Archwaybookshop\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/\",\"url\":\"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/\",\"name\":\"Full Throttle\",\"isPartOf\":{\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#website\"},\"datePublished\":\"2025-10-23T00:00:00+00:00\",\"dateModified\":\"2026-05-26T13:52:08+00:00\",\"description\":\"'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.\",\"breadcrumb\":{\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/archive.archwaybookshop.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buy Books\",\"item\":\"https:\/\/archive.archwaybookshop.co.uk\/index.php\/buy-books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sport\",\"item\":\"https:\/\/archive.archwaybookshop.co.uk\/index.php\/product-category\/sport\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Full Throttle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#website\",\"url\":\"https:\/\/archive.archwaybookshop.co.uk\/\",\"name\":\"Archway Bookshop\",\"description\":\"Axminster's Beautiful Bookshop\",\"publisher\":{\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/archive.archwaybookshop.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#organization\",\"name\":\"Archway Bookshop\",\"url\":\"https:\/\/archive.archwaybookshop.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-cropped-logo_512-1.png\",\"contentUrl\":\"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-cropped-logo_512-1.png\",\"width\":454,\"height\":368,\"caption\":\"Archway Bookshop\"},\"image\":{\"@id\":\"https:\/\/archive.archwaybookshop.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ArchwayBookshop\/\",\"https:\/\/x.com\/Archwaybookshop\",\"https:\/\/www.instagram.com\/archwaybookshop\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Full Throttle","description":"'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Full Throttle","og_description":"'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.","og_url":"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/","og_site_name":"Archway Bookshop","article_publisher":"https:\/\/www.facebook.com\/ArchwayBookshop\/","article_modified_time":"2026-05-26T13:52:08+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-logo_512-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Archwaybookshop","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/","url":"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/","name":"Full Throttle","isPartOf":{"@id":"https:\/\/archive.archwaybookshop.co.uk\/#website"},"datePublished":"2025-10-23T00:00:00+00:00","dateModified":"2026-05-26T13:52:08+00:00","description":"'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.","breadcrumb":{"@id":"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/archive.archwaybookshop.co.uk\/product\/9781529450002\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/archive.archwaybookshop.co.uk\/"},{"@type":"ListItem","position":2,"name":"Buy Books","item":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/buy-books\/"},{"@type":"ListItem","position":3,"name":"Sport","item":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/product-category\/sport\/"},{"@type":"ListItem","position":4,"name":"Full Throttle"}]},{"@type":"WebSite","@id":"https:\/\/archive.archwaybookshop.co.uk\/#website","url":"https:\/\/archive.archwaybookshop.co.uk\/","name":"Archway Bookshop","description":"Axminster's Beautiful Bookshop","publisher":{"@id":"https:\/\/archive.archwaybookshop.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/archive.archwaybookshop.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/archive.archwaybookshop.co.uk\/#organization","name":"Archway Bookshop","url":"https:\/\/archive.archwaybookshop.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/archive.archwaybookshop.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-cropped-logo_512-1.png","contentUrl":"https:\/\/archive.archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-cropped-logo_512-1.png","width":454,"height":368,"caption":"Archway Bookshop"},"image":{"@id":"https:\/\/archive.archwaybookshop.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ArchwayBookshop\/","https:\/\/x.com\/Archwaybookshop","https:\/\/www.instagram.com\/archwaybookshop\/"]}]}},"_links":{"self":[{"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product\/111460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=111460"}],"wp:attachment":[{"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=111460"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product_brand?post=111460"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product_cat?post=111460"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/archive.archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product_tag?post=111460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}